Lead UX & Design Orchestrator

I design where people belong.

A UX and design leader with 25 years turning strategy and real community insight into products people actually use — from global brands and healthcare to campaigns, nonprofits, newsrooms, and the Pentagon. I own the design scope end to end, and I speak enough engineering to know which hills to die on as we ship. These days I’m building toward civic and community platforms: digital public spaces where people connect, participate, and lead.

Aaron Salmon — a smiling portrait in glasses and a plaid shirt
About

The short version.

My design career started with a Quake II clan site. We needed somewhere to track scores, so I reverse-engineered one with View Source and taught myself the web — you couldn't exactly go to school for it back then. Twenty-some years later I'm still doing what I used to do for fun, now as a UX and design leader who turns tangled problems into things people actually enjoy using.

I lead the UX and design scope end to end, and the front of that matters as much as the design. It starts in the field: I go uncover the real pain points — and the opportunities hiding behind them — to find the problems actually worth solving. Then I get people aligned, translating between stakeholders, product owners, and the teams building it, and turning business goals and customer empathy into a direction a whole org will rally behind. At scale, leading design is as much change management as it is craft: bringing skeptical teams along and keeping everyone pointed at the same outcome. I'd rather grow a great team than be the lone creative behind every pixel — and I care less about my title than about using what I've got to help that team hit its goals.

The other half is making it real. My edge is that I speak engineering — not to write the production code (I did that for years), but to bridge design and development: the DesignOps, design systems, and workflows that keep designers and engineers rowing together. I know how dev teams actually work, so I can guide the build, call which hills are worth dying on, and ship with a lot less rework. I'm happiest when design and engineering stop throwing work over the wall and start building the thing together.

Most recently I spent five years as a design leader at the Defense Digital Service — a small team seated inside the Secretary of Defense's office, working on about as high-altitude as design gets. (There's a longer story there, unusual rooms and all.)

Read the whole story →

UX Strategy & Vision User Research Design Leadership Design Systems DesignOps Accessibility Design–Engineering Partnership Front-End Fluency
What I believe

A working manifesto

  1. Design is just how you make things better.

    Not decoration or process theater — a tool for improving something real. So point its spear at the things that matter.

  2. Go where the work is.

    The answers live wherever the people and the problems actually are, not in a conference room.

  3. Design with people, not at them.

    Real user time, workshops, co-creation — never design by decree.

  4. Design like you’ll be the one building it.

    I understand how it gets built and shipped, so I design what a team can actually deliver — with a lot less rework.

  5. Don’t grow an audience — grow champions.

    Vanity metrics were never the point; the goal is to turn participants into the people who lead the community next.

  6. Ship the thing, not the deck.

    Working, user-tested product beats a beautiful slide every time.

  7. Raise the whole room. That’s colleaguery.

    The best teams run on mutual support, joy, and shared purpose — my job is to set that tone and carry that water.

  8. Do it with conviction, or don’t bother.

    Half-hearted work helps no one. Bring your whole self, or leave it for someone who will.

“Whenever you’re in a room — the off-sites, or even virtually — the mood always changes. It’s just… better. You make everything lighter, and you’re someone people are drawn to. And on top of that, you’re a really great designer.”
— A fellow designer at the Defense Digital Service
Selected work

A few projects I'm proud of

Each one shows the full range — from research and strategy through to what actually shipped.

DCSA — NBIS

Current role
Lead UX & Design Systems · Trusted Workforce 2.0 · present

Orchestrating a dozen systems behind the federal security-clearance process.

On the lead UX team for DCSA's Trusted Workforce 2.0, I helped align a dozen disparate systems that manage the government's background-investigation and adjudication process. I built the unifying design system — components, patterns, and themes on top of USWDS — and established the design, accessibility, and experience guidelines every team works to, backed by a shared component repository that streamlined delivery across development teams. I led multi-day workshops, journey-mapping, and gap analysis, and traveled onsite to stakeholders across DoE, DHS, Army, Navy, and DoS to turn their pain points into end-to-end solutions and accurate roadmaps.

Aligned 12 systemsDesign system + org-wide guidelinesShared components across teams
Obama 2012 Dashboard home — activity feed, team, events, and calling tools

Obama 2012

Webby winner
Lead UX Designer & Design Systems · Obama for America

Design leadership for a campaign that reached millions.

I was one of the first five hires on the Technology team and its design lead, supporting ~70 branded products — including Dashboard, the national field-organizing platform, and a Call Tool behind millions of voter-outreach calls. I set up a code-based style guide and component library so a small team could ship fast, and pushed A/B testing across donations, events, and conversion.

Webby AwardFirst five on the tech teamStyle guide for ~70 products
Public Good — browsing local causes and nonprofits to support

Public Good Software

Nonprofit
Founding Designer

Connecting people to the local nonprofits they actually care about.

I helped build this one from the ground up: a brand system (logo designed with the great Aaron Draplin), user journeys mapped from real in-person time with nonprofit partners, and the whole interface from wireframes through code — with a living style guide kept honest the whole way.

Founding designerLogo with Aaron DraplinDesign through code

Scripps Health

Design system
UX & DesignOps Lead · Combinaut

One design system behind a healthcare leader’s marketing.

For two years with the Combinaut team, I led UX and design integration for the digital tools major healthcare systems — Scripps Health chief among them — use to run their marketing. I owned UX, HTML/CSS, pattern development, and DesignOps across several workstreams, and built the unified design language the whole platform ran on. Streamlining that system and the theme-deployment pipeline let the team move faster for a demanding, regulated client without losing consistency — design and build in lockstep.

Unified design languageUX + HTML/CSS + DesignOpsFaster theme deployment
Archie — the AI freight-logistics assistant interface

FRAIGHT AI — “Archie”

Best in Show
Lead Product Designer

Making an AI logistics assistant feel natural for truckers.

I embedded for a week with drivers and the team, then designed a conversational interface that met people where they already were — email and SMS — instead of making them learn another app. Wireframes were built to actually ship, on a tight timeline, for a big industry demo.

Best in Show,” FreightWavesA week embedded with driversMet them on email + SMS
Ataraxis test-results report with drug-detection levels and trends

Ataraxis Biosciences

0→1
Lead UX Designer

Owning the experience for a food-safety platform, end to end.

I designed the whole experience for real-time drug detection in meat products — workflows, authentication, wireframes, and the high-fidelity screens that made genuinely complex lab procedures feel simple — and set the front-end and accessibility approach the build followed, so it shipped responsive and usable for field users.

0→1, my scope end to endSet the build directionResponsive · accessible

These are a curated few. Twenty years of full case studies, research plans, and visual design samples are a quick email away — happy to walk through whatever's most relevant to your team.

Selected visual work

Twenty-five years of pixels.

Brands, sites, and interfaces I've designed by hand — from Chicago campaigns, fashion boutiques, and restaurants to healthcare platforms, campaign tech, and government design systems.

Origami-star identity for a citywide youth program
Content platform for Four Seasons hotels
Campaign site for Chicago's 2011 mayoral race
Healthcare marketing platform for Scripps Health
Chicago 2011 — the mayor-elect announcement
The Obama campaign's Dashboard organizing platform
Brand and site for a startup accelerator (Excelerate)
Visual language for Public Good
Identity mark for an analytics product
Responsive product design for Ataraxis (biotech)
Identity for a healthcare practice institute (I3PI)
Research findings — Defense Digital Service
Concept app to smooth the Chicago commute (commuting.in)
UX workflow for Scripps Health
Editorial e-commerce for a fashion boutique (Hejfina)
Dashboard overview — Obama for America
Program hub for One Summer Chicago